The present study combined Ajzen Theory of Planned Behavior (Ajzen, 1991) and Schwartz’s Value Theory (1992) with socio-demographic factors to analyze their impact on intention to recycle. The variables were classified into two categories, namely individual level determinants and contextual level determinants and utilized a hierarchical analysis to determine whether greater predictive power was obtained when combining individual level predictors (personal values, perceived behavioral control and attitude) with contextual level predictors (subjective norms and demographics). Our findings indicate that socio-demographics, personal values, perceived behavioral control and attitude all predict recycling behavior with significantly greater predictive power obtained when combining individual level and community level predictors of recycling behavior. Implications for community psychology are discussed.