MORGAN, William J. Markets and Intercollegiate Sports: An Unholy Alliance?. Journal of Intercollegiate Sport, [S. l.], v. 1, n. 1, p. 59–65, 2008. DOI: 10.1123/jis.1.1.59. Disponível em: https://journals.ku.edu/jis/article/view/9989.. Acesso em: 3 may. 2024.