Meares, Wesley, Lance Hunter, Martha Ginn, and William Hatcher. “NIL and Higher Education: An Exploration of the Early Impact of NIL on Fundraising and Competition in Universities and Athletic Departments”. Journal of Intercollegiate Sport 17, no. 3 (November 8, 2024). Accessed May 7, 2025. https://journals.ku.edu/jis/article/view/21468.