NIL and Higher Education: An Exploration of the Early Impact of NIL on Fundraising and Competition in Universities and Athletic Departments
DOI:
https://doi.org/10.17161/jis.v17i3.21468Keywords:
Name, Image, and Likeness, Fundraising, Fair Competition, Regulation, Higher EducationAbstract
While there has been a large amount of discussion by the media and government officials
regarding the need for rules and regulations surrounding name, image, and likeness (NIL) in
college athletics, to date, there is a lack of research on the effects NIL has on higher education
fundraising. Thus, this study examines NIL's effects on university and athletic fundraising and
fair competition among universities. In surveying chief financial officers and athletic department
directors in Power and Non-Power universities, we aim to understand university officials’
perceptions regarding the early impact NIL is having on higher education. The survey results
offer valuable guidance on the regulation of NIL to ensure that it benefits both universities and
student-athletes.
Metrics
Downloads
References
Cheslock, J. J., & Knight, D. B. (2015). Diverging revenues, cascading expenditures, and ensuing subsidies: The unbalanced and growing financial strain of intercollegiate athletics on universities and their students. The Journal of Higher Education, 86(3), 417-447. https://doi.org/10.1080/00221546.2015.11777370
Craig, J. P. (2023). Revenue generation in collegiate athletics: An exploratory case study of Name, Image, and Likeness (NIL) compensation for the community college student-athlete (Doctoral dissertation, Kansas State University). https://krex.k-state.edu/handle/2097/42941
Couper, M. P., Singer, E., Conrad, F. G., & Groves, R. M. (2010). Experimental studies of disclosure risk, disclosure harm, topic sensitivity, and survey participation. Journal of Official Statistics, 26(2), 287. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3134940/
Cycyota, C. S., & Harrison, D. A. (2006). What (not) to expect when surveying executives: A meta-analysis of top manager response rates and techniques over time. Organizational Research Methods, 9(2), 133-160. https://doi.org/10.1177/1094428105280770
Gayles, J. G., & Hu, S. (2009). The influence of student engagement and sport participation on college outcomes among division I student athletes. The Journal of Higher Education, 80(3), 315-333. https://doi.org/10.1080/00221546.2009.11779015
Harvard Law Review “Antitrust Leading Case: NCAA v. Alston. Comment on: 141 S.Ct. 2141 (2021)” November 2021 Vol. 135 No. 1 https://harvardlawreview.org/print/vol-135/ncaa-v-alston/ Accessed June 5, 2023.
Hendren, K., Newcomer, K., Pandey, S. K., Smith, M., & Sumner, N. (2022). How qualitative research methods can be leveraged to strengthen mixed methods research in public policy and public administration?. Public Administration Review. https://doi.org/10.1111/ puar.13528
Jensen, J. A., Wanless, L., Hedt, K., & Wayland, E. (2020). Analyzing Big Data in Intercollegiate Athletics: An Application to Athletic Donor Behavior. Journal of Issues in Intercollegiate Athletics. Vol. 13 No. 1, pp. 292-311. http://csri-jiia.org/analyzing-big-data-in-intercollegiate-athletics-an-application-to-athletic-donor-behavior/
Loscalzo, Theresa and Monica Matias. “Alston – Next Steps for Universities” JDSupra May 21, 2022 https://www.jdsupra.com/legalnews/legal-framework-for-nil-one-year-after-6571507/ Accessed June 5, 2023.
Marino, Gregory and Zack Flagel. March 8, 2023. “The NIL Presumption: Is the newest NCAA measure a boon for enforcement or the next front for legal challenge?” Sports Business Journal https://www.sportsbusinessjournal.com/SB-Blogs/OpEds/2023/03/08-MarinoFlagel.aspx Accessed June 5, 2023.
Ogbanufe, O., Kim, D. J., & Jones, M. C. (2021). Informing cybersecurity strategic commitment through top management perceptions: The role of institutional pressures. Information & management, 58(7), 103507. https://doi.org/10.1016/j.im.2021.103507
NASPA. (February 28, 2023). Name, Image, and Likeness Policy Challenges. Available at https://www.naspa.org/blog/name-image-and-likeness-policy-challenges
National Collegiate Athletic Association v. Alston 594 U.S. ___ (2021)
NCAA v. Board of Regents of the University of Oklahoma 468 U.S. 85 (1984)
Park, C., Jae Ko, Y., Kim, H. Y., Sagas, M., & Eddosary, M. (2016). Donor motivation in college sport: Does contribution level matter?. Social Behavior and Personality: an international journal, 44(6), 1015-1032.
Renick, J. (1974). The use and misuse of college athletics. The Journal of Higher Education, 45(7), 545-552. https://doi.org/10.1080/00221546.1974.11776996
Sataøen, H. L. (2015). Higher education as object for corporate and nation branding: Between equality and flagships. Journal of Higher Education Policy and Management, 37(6), 702-717. https://doi.org/10.1080/1360080X.2015.1102822
Williamson, Grant and Jonathan Wohlwend. “That Seems Presumptuous: NCAA”s Bylaw Changes Evidentiary Standard for NIL Infractions” JDSupra February 10, 2023. https://www.jdsupra.com/legalnews/that-seems-presumptuous-ncaa-s-bylaw-9864101/ Accessed June 5, 2023.
Wohlwend, Jonathan. “What to Expect When You”re Expecting: An Overview of the Proposed Federal NIL Bill.” JDSupra May 31, 2023. https://www.jdsupra.com/legalnews/what-to-expect-when-you-re-expecting-an-5153694/ Accessed June 5, 2023.
Wolverton, B., & Kambhampati, S. (2016). Colleges raised $1.2 billion in donations for sports in 2015. The Chronicle of Higher Education. https://www.chronicle.com/article/colleges-raised-1-2-billion-in-donations-for-sports-in-2015/ Accessed June 8, 2023.
Yan, T. (2021). Consequences of asking sensitive questions in surveys. Annual Review of Statistics and Its Application, 8, 109-127. https://doi.org/10.1146/annurev-statistics-040720-033353
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Wesley Meares, Lance Hunter, Martha Ginn, William Hatcher
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Copyright is held by the authors.
