, Conceptualizing the Global

Globalization Theory: Lessons from the Exportation of McDonaldization and the New Means of Consumption

Conceptualizing the Global
Published 2000-06-01
  • George Malone Ritzer
  • L. Elizabeth
George Malone Ritzer
L. Elizabeth
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How to Cite

Ritzer, G. M., & Elizabeth, L. (2000). Globalization Theory: Lessons from the Exportation of McDonaldization and the New Means of Consumption. American Studies, 41(2), 97-118. https://doi.org/10.1353/amsj.v41i2.3104
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