Athletic Success and Donation Intentions: Does Sense of Community Mediate?
As Division-I FBS expenditures continue to rise, it is of paramount importance for universities to better understand the benefits received as a result of athletic success. Specifically, previous research has identified a strengthened campus sense of community and increased donation levels as potential beneficial outcomes of football success. However, it is not clear how football success, sense of community, and donation intention operate cumulatively. Therefore, this study sought to explain the effect of football success on donation intentions, with the mediating effect of campus sense of community. FBS students (N = 253) reported their perceptions of football success, campus sense of community, and intentions to donate to their universities’ annual funds, as well as the athletic departments. Two separate mediation analyses indicated partial mediation for both annual fund donation intentions and athletic department donation intentions. Team identification was also found to be a positive, significant predictor of sense of community, (p < .05). These results suggest university administrators may anticipate institution-wide benefits from football success, but they may be contingent upon students’ identification levels with the football team.
How to Cite
Copyright (c) 2022 Addison Pond, James Allen, T.C Greenwell, Youngjik Lee
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC-BY-NC-ND) License
1. License. You retain the copyright for your work. You here by grant to us a worldwide, non-exclusive, perpetual, irrevocable, royalty-free, sublicensable license to:
• Reproduce, distribute and display the edited manuscript in the Journal of Amateur Sport (and other publications prepared by us or on our behalf) in any media now or hereafter known (including without limitation electronic publications such as the Internet, Google Scholar, and social media)
We do not restrict your distribution or use of the manuscript following publication in the Journal of Amateur Sport (in fact, we encourage it!). However, we have the right to publish the manuscript first on the journal website. Thus, the foregoing licenses are exclusive to us prior to our publication of the manuscript. You confirm that you have disclosed to us all previous or pending public disseminations of the manuscript, including without limitation any publications or acceptances by other journals or disseminations via websites or conference proceedings.
2. Other Confirmations. You confirm that you are the manuscripts sole author(s); you have the right to convey the foregoing licenses; the manuscript does not infringe any third party copyright, publicity/privacy right or other proprietary right; and the manuscript is not defamatory or otherwise unlawful. You shall defend and indemnify us against all claims based on any alleged breach of your confirmations in this contract.
Compensation: You will receive one (1) free copy (PDF) of the article published online in the Journal of Amateur Sport. You will receive no royalty or other monetary return from the Journal of Amateur Sport for use of the article. You do, however, have our extreme gratitude!
3. Entire Contract. This contract is the sole and exclusive agreement between the parties regarding the manuscript and supersedes all prior conversations and understandings regarding its subject matter. This contract may be modified or supplemented only by a mutually signed writing.