The Changing Landscape of the Team Uniform Sales Market
DOI:
https://doi.org/10.17161/jas.v5i2.8194Abstract
The amateur team uniform sales market, long run through small, local shops and sales representatives, is undergoing profound change. The rise of customization and ecommerce may be leading long-time retailers to weigh the benefits of adopting new tactics versus maintaining traditional sales strategies. To gain insight on the team uniform sales market, semi-structured interviews were conducted with six professionals with histories working in the sporting apparel industry. In sum, the participants had more than 40 years of experience. Based on the interviews, several themes emerged that capture the amateur team uniform sales market, including the current market conditions, changes in the market landscape over the past decade, and forecasts for the future of the uniform sales market. The results of the study indicate the amateur team uniform sales industry is rapidly changing, and that the large number of independent dealers and the rise of consolidation is leading to a more crowded and competitive marketplace.
Downloads
Published
Issue
Section
License
Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC-BY-NC-ND) License
1. License. You retain the copyright for your work. You here by grant to us a worldwide, non-exclusive, perpetual, irrevocable, royalty-free, sublicensable license to:
• Reproduce, distribute and display the edited manuscript in the Journal of Amateur Sport (and other publications prepared by us or on our behalf) in any media now or hereafter known (including without limitation electronic publications such as the Internet, Google Scholar, and social media)
We do not restrict your distribution or use of the manuscript following publication in the Journal of Amateur Sport (in fact, we encourage it!). However, we have the right to publish the manuscript first on the journal website. Thus, the foregoing licenses are exclusive to us prior to our publication of the manuscript. You confirm that you have disclosed to us all previous or pending public disseminations of the manuscript, including without limitation any publications or acceptances by other journals or disseminations via websites or conference proceedings.
2. Other Confirmations. You confirm that you are the manuscripts sole author(s); you have the right to convey the foregoing licenses; the manuscript does not infringe any third party copyright, publicity/privacy right or other proprietary right; and the manuscript is not defamatory or otherwise unlawful. You shall defend and indemnify us against all claims based on any alleged breach of your confirmations in this contract.
Compensation: You will receive one (1) free copy (PDF) of the article published online in the Journal of Amateur Sport. You will receive no royalty or other monetary return from the Journal of Amateur Sport for use of the article. You do, however, have our extreme gratitude!
3. Entire Contract. This contract is the sole and exclusive agreement between the parties regarding the manuscript and supersedes all prior conversations and understandings regarding its subject matter. This contract may be modified or supplemented only by a mutually signed writing.
