Vol. 12 No. 1 (2026)

Articles

• Collegiate Athletes’ Motivation in Their Dual Roles: A Mixed-Method Comparison Across NCAA Divisions

  Jeongwon Choi, Allison Smith, Luke Mao, Amanda Paule-Koba, Todd Seidler

  • pdf

• Disconnected delivery? Digital integrated marketing communications in sport and congruence with consumer perceptions and behavioral intentions

  Michael L. Naraine, Damien Whitburn

  • pdf

• Same Game, Different Priorities: A Case Study on Value Alignment in a Girls’ Hockey Association

  Lynton S. Lam, Daniel Wigfield, Megan Piché, Ann Pegoraro

  • pdf