Beyond the Hashtags: The Impacts of Self-Promotion and Social Media on Sleep and Mental Health among Student-Athletes

Authors

  • Nina Adjanin Northwest Missouri State University
  • Rhonda Cross Beemer Northwest Missouri State University

DOI:

https://doi.org/10.17161/jis.v17i3.21474

Keywords:

mental health, student-athletes, self-promotion, quality of sleep, social media

Abstract

There has been a significant increase in mental health concerns among student-athletes in recent years. Several factors can contribute to this issue, such as inadequate sleep, social pressures, and the impact of social media. Among student-athletes, social media has become an integral part of their daily routine, particularly for those who aspire to pursue careers in sports after graduation. Self-promotion can be a great way for student-athletes to build their personal brand and connect with fans, but it can also increase the pressure and stress that student-athletes feel to maintain a positive image online. This study included 191 student athletes from various sports at one DII school in the US in one school semester. It emphasizes the importance of balancing self-promotion and social media use while being aware of potential negative effects and practicing proper sleep hygiene and time management. This study also touches on various other factors that positively or negatively impact the mental health of student-athletes, and the strongest significant negative relationships between self-promotion and mental health.

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Published

2024-11-08

How to Cite

Adjanin, N., & Cross Beemer, R. (2024). Beyond the Hashtags: The Impacts of Self-Promotion and Social Media on Sleep and Mental Health among Student-Athletes. Journal of Intercollegiate Sport, 17(3). https://doi.org/10.17161/jis.v17i3.21474