Intellectual Property and Copyright Considerations for Authentic Science Film Storytelling within a University Setting
DOI:
https://doi.org/10.17161/jcel.v8i1.22838Abstract
Many federally funded research grants include requirements that scientists communicate their research to the public as a means to increase scientific literacy and overall public trust in science. To address this critical societal need, scientists and a university-based science filmmaker at Rutgers University developed a collaborative science film storytelling model that has successfully translated federally funded research to the public by way of more than a dozen high-quality science films that involve university students in the storytelling process. These interdisciplinary science film projects take place at a time when university intellectual property policies are facing new challenges as teaching, research, and collaborative creative works increasingly take place on digital platforms where products and materials can be easily duplicated and shared. Thus, the need to define the terms of creative ownership and joint copyright at the onset of these science film projects, which include narrative visualization of federally funded research processes and involve many co-creators, has become pressing. This article shares suggestions for the development of memoranda of understanding between creative collaborators working together with scientists on film projects made in university settings that document and communicate federally funded science into compelling and relatable stories for the broader public.
References
American Association of University Professors. (2014, June). Defending the freedom to innovate: Faculty intellectual property rights after Stanford v. Roche. https://www.aaup.org/report/defending-freedom-innovate-faculty-intellectual-property-rights-after-stanford-v-roche-0.
Baram-Tsabari, A., & Osborne, J. (2015). Bridging science education and science communication research. Journal of Research in Science Teaching, 52(2), 135–144. https://doi.org/10.1002/tea.21202
Bayh-Dole Act of 1980, Pub. L. No. 96–517, § 200–212, 94 Stat. 3015 (1980). https://www.govinfo.gov/content/pkg/STATUTE-94/pdf/STATUTE-94-Pg3015.pdf
Besley, J. C., Dudo, A., & Storksdieck, M. (2015). Scientists’ views about communication training. Journal of Research in Science Teaching, 52(2), 199–220. https://doi.org/10.1002/tea.21186
Besley, J. C., Dudo, A., Yuan, S., & Lawrence, F. (2018). Understanding scientists’ willingness to engage. Science Communication, 40(5), 559–590. https://doi.org/10.1177/1075547018786561
Burrow-Giles Lithographic Co. v. Sarony, 111 U.S. 53 (1884). https://supreme.justia.com/cases/federal/us/111/53/
Chen, X., & Soldner, M. (2013). STEM attrition: College students’ paths into and out of STEM fields [Statistical analysis report]. National Center for Education Statistics. https://nces.ed.gov/pubs2014/2014001rev.pdf
Clough, M. P. (2009). Humanizing science to improve post-secondary science education [Conference presentation]. International History, Philosophy and Science Teaching (IHPST), Notre Dame Indiana. https://www.storybehindthescience.org/pdf/2009IHPST.pdf.
Copyright Law of the United States, 17 U.S.C. §§ 101–1511 (1947), revised by, Pub. L. 94–553, title I, §101, 90 Stat. 2541 (1976) https://www.law.cornell.edu/uscode/text/17.
Dahlstrom, M. F. (2014). Using narratives and storytelling to communicate science with nonexpert audiences. Proceedings of the National Academy of Sciences, 111(Supplement 4), 13614–13620. https://doi.org/10.1073/pnas.1320645111.
Elise, G., Feuer, S., & Nawrot, A. (Directors) (2016). The princess of Piombino [film]. Rutgers University. https://classics.rutgers.edu/the-princess-of-piombino
Feist Publications v. Rural Telephone, 499 U.S. 340 (1991), https://supreme.justia.com/cases/federal/us/499/340/.
Feuer, S., Deradorian-Delia, J., & Wong, S. (2013). The skycatcher [video]. Vimeo. https://vimeo.com/73308781/cc17a06428?fl=pl&fe=vl
First Run Features. (2015, January 29). Rutgers Center for Digital Filmmaking and First Run Features in new pact to distribute documentaries [Press release]. First Run Features. https://www.firstrunfeatures.com/newsletter/Publicity/RUacquisition.html
Freeman, S., Eddy, S. L., McDonough, M., Smith, M. K., Okoroafor, N., Jordt, H., & Wenderoth, M. P. (2014). Active learning increases student performance in science, engineering, and mathematics. Proceedings of the National Academy of Sciences, 111(23), 8410–8415. https://doi.org/10.1073/pnas.1319030111.
Hoffman, A. (2011). Auteurs in the rough. Rutgers Magazine. https://ucmweb.rutgers.edu/magazine/archive1013/departments/fall-2011/the-arts/auteurs-inthe-rough
Hoffman, A. (2013). The view down under. Rutgers Magazine. https://ucmweb.rutgers.edu/magazine/1013archive/features/spring-2013/the-view-downunder.html
Isaacs, J. P. (Director). (2015). The women of Nsongwe [video]. Vimeo. https://vimeo.com/191302507
Joubert, M., Davis, L., & Metcalfe, J. (2019). Storytelling: The soul of science communication. Journal of Science Communication, 18(05). https://doi.org/10.22323/2.18050501
Kenigsberg, B. (2015, April 16). Review: In “Antarctic Edge,” a Region of Retreating Ice. The New York Times. [online] 16 Apr. https://www.nytimes.com/2015/04/17/movies/review-in-antarctic-edge-a-region-of-retreating-ice.html
Khurram, A., Niaz, N., Khan, M., & Ashraf, S. (2025). Impact of social media advertising on consumer behavior: role of credibility, sustainability and trust. Frontiers in Communication Volume: 10 DOI: https://doi.org/10.3389/fcomm.2025.1595796
Laursen, S. L., & Brickley, A. (2011). Focusing the camera lens on the nature of science: Evidence for the effectiveness of documentary film as a broader impacts strategy. Journal of Geoscience Education, 59(3), 126–138. https://doi.org/10.5408/1.3604825
McPherson, E., Park, B., & Ito, T. A. (2018). The role of prototype matching in science pursuits: Perceptions of scientists that are inaccurate and diverge from self-perceptions predict reduced interest in a science career. Personality & Social Psychology Bulletin, 44(6), 881–898. https://doi.org/10.1177/0146167217754069
Monotti, A. L., & Ricketson, S. (2003). Universities and intellectual property: Ownership and exploitation. Oxford University Press.
National Science Foundation. (2013). NSF supported Antarctic science documentary is also a teaching tool for aspiring film students (National Science Foundation News Release 13-099). https://www.nsf.gov/news/news_summ.jsp?cntn_id=128123
National Science Foundation. (2022, September). Perspectives on broader impacts (NSF 15-008). https://nsf-gov-resources.nsf.gov/2022-09/Broader_Impacts_0.pdf
NJ PBS. (2012). Thailand untapped: The global reach of engineers without borders [video]. YouTube. https://www.youtube.com/watch?v=HIESVRZtf-E
Office of Communications. (2021, December). Science storytelling as community engagement: Rutgers releases “Fields of devotion” short film trailer. Rutgers NJAES SEBS News. https://sebsnjaesnews.rutgers.edu/2021/12/science-storytelling-as-community-engagement-rutgers-releases-fields-of-devotion-short-film-trailer/
Office of Public Outreach and Communication. (2022, March 8) Rutgers interdisciplinary pilot project connects high school youth to university science. Newsroom, Rutgers. sebsnjaesnews.rutgers.edu/2022/03/rutgers-interdisciplinary-pilot-project-connects-high-school-youth-to-university-science/
Patents, U.S.C. 35 (1952) Pub. L. 593, §1, 66 Stat. 792, https://www.law.cornell.edu/uscode/text/35.
Pedraza, L., & Chen, R. (2021). Examining Motivator Factors of STEM Undergraduate Persistence through Two-Factor Theory. The Journal of Higher Education, 93(4), 532–558. https://doi.org/10.1080/00221546.2021.1999722
Pew Research Center. (2019, March 28). What Americans know about science. https://www.pewresearch.org/science/2019/03/28/what-americans-know-about-science/
Pew Research Center. (2023, November 14). Americans’ trust in scientists, positive views of science continue to decline. https://www.pewresearch.org/science/2023/11/14/americans-trust-in-scientists-positive-views-of-science-continue-to-decline/
Public Broadcasting Service. (n.d.). PBS editorial standards and practices. https://www.pbs.org/about/producing-pbs/editorial-standards.pdf
Rechtshaffen, M. (2015, May 14). Review: “Antarctic Edge” follows scientists grappling with climate change. Los Angeles Times. https://www.latimes.com/entertainment/movies/la-et-mn-antarctic-edge-70-degrees-review-20150515-story.html
Riggio, J. (Director). (2014) My father, electromagnetic [Film]. Rutgers University. 2014. https://classics.rutgers.edu/my-father-electromagnetic
Rockman et al. (2015) Rutgers: Antarctica report, Evaluation Findings. https://beyondtheice.rutgers.edu/wp-content/uploads/2021/08/Rockman-Rutgers_Antarctic-Edge-Findings.pdf
Rooksby, J. H. (2016). The branding of the American mind: How universities capture, manage, and monetize intellectual property and why it matters. Johns Hopkins University Press.
Rose, K. M., Markowitz, E. M., & Brossard, D. (2020). Scientists’ incentives and attitudes toward public communication. Proceedings of the National Academy of Sciences, 117(3), 1274–1276. https://doi.org/10.1073/pnas.1916740117
Rutgers Magazine. (2014, Spring). A documentarian on the move. https://ucmweb.rutgers.edu/magazine/1419archive/the-arts/a-documentarian-on-the-move.html
Rutgers University. (2007). 50.3.7 university copyright policy. Rutgers University Policy Library https://policies.rutgers.edu/B.aspx?BookId=12007&PageId=459331
Rutgers University. (2013). 50.3.19 patent policy. Rutgers University Policy Library. https://policies.rutgers.edu/B.aspx?BookId=12014&PageId=459338
Rutgers University (2014) Henry Rutgers professorships and term chairs. University Strategy Archive. https://ucmweb.rutgers.edu/universitystrategyarchive/implementation/henry-rutgers-professorships-and-term-chairs.html
Rutgers University. (2021). FAME (Food, Agriculture, and Marine Ecosystems) pilot project. Rutgers School of Environmental and Biological Sciences. https://ifnh.rutgers.edu/centers/agricultural-food-ecosystems/fame-science-storytelling-pilot.html
Rutgers University Libraries. (n.d.). Copyright basics. Retrieved March 31, 2023, from https://www.libraries.rutgers.edu/research-support/copyright-guidance/copyright-basics
Rutgers University Senate. https://senate.rutgers.edu/wp-content/uploads/2020/11/Patent-Policy-50.3.1-pre-June-2020.pdf
Schofield, O., & Seidel, D. K. (2014) NSF CRPA #1241413 final report. Rutgers University. https://beyondtheice.rutgers.edu/wp-content/uploads/2021/08/Annual-Project-Report-1241414_FFY14.pdf
Seidel, D. (Director). (forthcoming). Mysteries of 9° north [film]. Rutgers University.
Seidel, D. (Director). (2010). Atlantic crossing: A robot’s daring mission [film]. Rutgers University. https://storytelling.marine.rutgers.edu/atlantic-crossing/
Seidel, D. (Director). (2014). The war after: From combat to campus [Film]. Rutgers University. https://www.kanopy.com/en/product/162857
Seidel, D. (Director). (2015a). Antarctic edge: 70° south [film]. Rutgers University. https://beyondtheice.rutgers.edu/
Seidel, D. (Director). (2015b). Generation at risk: Joining forces to fight childhood obesity [film]. Rutgers University. https://generationatrisk.rutgers.edu/
Seidel, D. (Director). (2023) Fields of devotion [film]. Rutgers University. https://fieldsofdevotion.rutgers.edu/
Seidel, D. K., Morin, X. K., Staffen, M., Ludescher, R. D., Simon, J. E., & Schofield, O. (2023). Building a collaborative, university-based science-in-action video storytelling model that translates science for public engagement and increases scientists’ relatability. Frontiers in Science and Environmental Communication, 7. https://www.frontiersin.org/articles/10.3389/fcomm.2022.1049648/full
Seidel, D., Staffen, M., Abdallah, L., & Morin, X. (2025, February 15). Outcomes of a 4-H STEM learning enrichment program using video storytelling. The Journal of Extension, 63(1), Article 18. https://open.clemson.edu/joe/vol63/iss1/18
Shin, M.-H. (2018). Effects of project-based learning on students’ motivation and self-efficacy. English Teaching, 73(1), 95–114. https://doi.org/10.15858/engtea.73.1.201803.95
United Nations Universal Declaration of Human Rights, December 10, 1948, https://www.un.org/en/about-us/universal-declaration-of-human-rights
U.S. Const. art. I, §8, cl. 2.
U.S. Copyright Office. (2014.). Copyright registration for motion pictures, including video recordings (Circular 45). https://copyright.gov/circs/circ45.pdf
Walcott-Quintin, P. (2025, May 7). NJ State Senate resolution recognizes Rutgers SEBS Immersive Learning through Science Storytelling Lab for increasing public trust in science. Rutgers University Office for Research. https://research.rutgers.edu/news/nj-state-senate-resolution-recognizes-rutgers-sebs-immersive-learning-through-science
Walton, G. M., & Cohen, G. L. (2007). A question of belonging: Race, social fit, and achievement. Journal of Personality and Social Psychology, 92(1), 82–96. https://doi.org/10.1037/0022-3514.92.1.82
Zaniewski, A. M., & Reinholz, D. (2016). Increasing STEM success: a near-peer mentoring program in the physical sciences. International Journal of STEM Education, 3, Article 14. https://doi.org/10.1186/s40594-016-0043-2
Khurram, A., Niaz, N., Khan, M., & Ashraf, S. (2025). Impact of social media advertising on consumer behavior: role of credibility, sustainability and trust. Frontiers in Communication Volume: 10 DOI: https://doi.org/10.3389/fcomm.2025.1595796
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Dena K. Seidel

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.