Commitment to Diversity and Its Influence on Athletic Department Outcomes

Authors

  • George Cunningham Texas A&M University

DOI:

https://doi.org/10.1123/jis.1.2.176

Abstract

The purpose of this research was to propose a multidimensional construct of commitment to diversity, develop a questionnaire to measure the respective mindsets, and to consider outcomes of such commitment. In Study 1 (N = 199 undergraduate students), a questionnaire was developed and its validity evidence based internal structure supported through confirmatory factor analysis. Results from Study 2 (N = 593 NCAA Division II administrators) indicated that the factor structure of the commitment to diversity questionnaire was equivalent across sex and race. Finally, results from Study 3 (N = 911 administrators from 258 NCAA Division I athletic departments) indicated that the collective commitment mindsets of department personnel interacted with the diversity in the department to influence three departmental outcomes: attraction of a diverse fan base, employee satisfaction, and creativity. Results are discussed in terms of contributions to the literature.

Author Biography

George Cunningham, Texas A&M University

The author is with Texas A&M University, Laboratory for Diversity in Sport, Department of Health and Kinesiology, 4243 TAMU, College Station, TX.

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Published

2008-12-01

How to Cite

Cunningham, G. (2008). Commitment to Diversity and Its Influence on Athletic Department Outcomes. Journal of Intercollegiate Sport, 1(2), 176–201. https://doi.org/10.1123/jis.1.2.176