Commitment to Diversity and Its Influence on Athletic Department Outcomes


  • George Cunningham Texas A&M University



The purpose of this research was to propose a multidimensional construct of commitment to diversity, develop a questionnaire to measure the respective mindsets, and to consider outcomes of such commitment. In Study 1 (N = 199 undergraduate students), a questionnaire was developed and its validity evidence based internal structure supported through confirmatory factor analysis. Results from Study 2 (N = 593 NCAA Division II administrators) indicated that the factor structure of the commitment to diversity questionnaire was equivalent across sex and race. Finally, results from Study 3 (N = 911 administrators from 258 NCAA Division I athletic departments) indicated that the collective commitment mindsets of department personnel interacted with the diversity in the department to influence three departmental outcomes: attraction of a diverse fan base, employee satisfaction, and creativity. Results are discussed in terms of contributions to the literature.

Author Biography

George Cunningham, Texas A&M University

The author is with Texas A&M University, Laboratory for Diversity in Sport, Department of Health and Kinesiology, 4243 TAMU, College Station, TX.




How to Cite

Cunningham, G. (2008). Commitment to Diversity and Its Influence on Athletic Department Outcomes. Journal of Intercollegiate Sport, 1(2), 176–201.