University Stakeholder Perceptions of NCAA Reclassification during the Transition Period: A Case Study of the University of North Alabama
DOI:
https://doi.org/10.17161/jis.v18i2.21874Keywords:
college sport, intercollegiate sport governance, NCAA Compliance, staffing, athletics, person-organization fit, NCAA policyAbstract
The purpose of this study was to investigate the perceptions that university administrators, athletic department staff, head coaches, college athletes and faculty hold regarding the reclassification process to National Collegiate Athletic Association (NCAA) Division I. This study examined the perceptions of stakeholders from the University of North Alabama, which reclassified from NCAA Division II to Division I from 2018 to 2022. Previous literature has examined the ramifications of NCAA reclassification. This includes the relationship between NCAA reclassification and the impact on academic performance, student recruitment, the psychological well-being on college athletes, and economic impact on athletic departments. This study attempts to add to previous research by focusing on the experiences of several types of stakeholders during the four-year reclassification period, where most studies have researched why institutions decided to reclassify or the long-term consequences. The researchers conducted semi-structured interviews with 19 participants. Responses from the participants provided insight regarding how they thought different NCAA bylaws impacted the university and how athletic department resources were or should have been utilized. Next, the present study sought to learn about the impact of other NCAA Division I institutions located near the university, as well as the university’s local community, and the transition period's impact on morale and the athletic department's identity. Overall, the current research intends to provide a better understanding of the transition period experience for the employees and athletes at institutions that reclassify to Division I in the future.
Downloads
References
Bihlman, L. & Goodrow, Z. (2021, November 29). Moving on up? GV athletics disputes football recruits’ claims of a move to DI. Grand Valley Lanthorn. https://lanthorn.com/86792/
sports/moving-on-up-gv-athletics-disputes-football-recruits-claims-of-a-move-to-di/
Borzi, P. (2023, May 5). The University of St. Thomas’ DI gambit. Twin Cities Business. https://
tcbmag.com/the-university-of-st-thomas-d1-gambit/
Carlson, C. (2022, September 29). Le Moyne’s jump to Division I for sports grows more likely, could happen as early as next fall. Syracuse.com. https://www.syracuse.com/sports/
/09/le-moynes-jump-to-division-i-for-sports-grows-more-likely-could-happen-as-early-as-next-fall.html
Case, R., Dey, T., Barry, A., & Wren, R. (2017). An examination of the nature and scope of academic clustering in college athletic programs. Journal of Contemporary Athletics, 11(1), 47-57.
Championships and Post-Season. University of North Alabama Lions Athletics. Retrieved May 9, 2023 from http://www.roarlions.com/sports/2015/4/2/GEN_0402153820.aspx
Division III academics. NCAA.org. (n.d.). Retrieved December 8, 2022, from https://www.ncaa.org/sports/2021/5/11/division-iii-academics.aspx
Doyle, A. (2017). Defeated by the accreditors: The rise and fall of big-time football at Centre College, 1915-1926. Register of the Kentucky Historical Society, 115(4), 471-524.
Drayer, J., & Wang, C.H. (2008). Beyond dollars and cents: Examining the impact of the move to Division I on student-athletes. The SMART Journal, 4(2), 72-85.
Dwyer, B., Eddy, T., Harvard, C., & Braa, L. (2010). Stakeholder perceptions of an athletic program’s reclassification from NCAA Division II to NCAA Division I (FCS) membership: A case study. Journal of Issues in Intercollegiate Athletics, 3(1), 76-97.
Eubanks, M. (2022, August 3). University of North Alabama receives full NCAA Division I status. UNA.edu. https://www.una.edu/pressroom/2022/08/
university-of-north-alabama-receives-full-ncaa-division-i-status.html
Fowler, B., Sung, Y. & Martyn, J. (2022). Exploring academic performance: An examination of athletic reclassification from FCS to FBS. Journal for the Study of Sports and Athletes in Education, 16(1), 1-18.
Frieder, L., & Fulks, D. (2007, September). The impact of reclassification from Division II to Division IAA and from Division I-AA to I-A on NCAA member institutions from 1993-2003. ERIC. https://files.eric.ed.gov/fulltext/
ED503241.pdf
Goff, B., Wilson, D., Martin, W.C., & Spurlock, B. (2015). Attendance effects of FBS transition and membership. Journal of Sport Management, 29(4), 398-407.
Katz, M. & Seifried, C. (2014). And then there were three: The NCAA’s struggle for reorganization and the emergence of Division III athletics. Sport History Review, 45(2), 145-170. http://dx.doi.org/10.1123/shr.2013-0010
Kemper, K.E. (2009). College football and American Culture in the Cold War Era. University of Illinois Press.
Kemper, K.E. (2020). Before March Madness: The wars for the soul of college basketball. University of Illinois Press.
Kirkpatrick, N., Hawkins, B., Hill, J., & Maxcy, J. (2014). The impact of the Academic Progress Rate (APR) on low resource or non-BCS institutions as it relates to football and/or men’s basketball programs. Journal of Issues in Intercollegiate Athletics, 7(1), 263-284.
Kissinger, D.B., Newman, R.E., & Miller, M.T. (2015, February 27). Hope, trust, and dreaming big: Student-athlete identity and athletic divisional reclassification [Conference Paper]. Annual meeting of the Eastern Educational Research Association, Sarasota, FL. https://files.eric.ed.gov/fulltext/ED557792.
NCAA Research Staff. (2019). Five themes from the NCAA GOALS study of the student-athlete experience. NCAA.org. https://ncaaorg.s3.amazonaws.com/
research/goals/2020D1RES_GOALS2020con.pdf
National Collegiate Athletic Association. (2022a). 2022-23 NCAA Division I Manual. Retrieved from: https://web3.ncaa.org/lsdbi/reports/getReport/90008
National Collegiate Athletic Association. (2022b). 2022-23 NCAA Division II Manual. Retrieved from: https://web3.ncaa.org/lsdbi/reports/getReport/90010
National Collegiate Athletic Association. (n.d.). Mission and priorities. NCAA.org.
National Collegiate Athletic Association. (n.d). NCAA directory. NCAA.org. https://web3.ncaa.org/directory/memberList?type=12&division=I
Mitchell, A. R. and Barrett, M. (2022). “It’s just a lot they are asking from us”: College athlete experiences of Division III to Division II reclassification. Journal of Athlete Development and Experience, 4(1), 83-101.
Official Athletics website. NCAA.org. (n.d.). Retrieved October 12, 2022, from https://www.ncaa.org/
Orszag, J.M., & Orszag, P.R. (2005, June). Empirical effects of division II intercollegiate athletics. Report commissioned by the National Collegiate Athletic Association. Retrieved from https://www.siue.edu/ATHLETIC/TASKFORCE/empirical.pdf
Paule-Koba, A.L. (2020). Not just a Power 5 problem: An examination of academic clustering in FCS football programs. Journal of Contemporary Athletics, 14(2), 147-157.
Play Division I sports. NCAA.org. (n.d.). Retrieved December 8, 2022, from https://www.ncaa.org/sports/2014/10/24/play-division-i-sports.aspx
Roy, D.P., Graeff, T.R., & Harmon, S.K. (2008). Repositioning a university through NCAA Division I-A football membership. Journal of Sport Management, 22(1), 11-29.
Saldana, J. (2013). The coding manual for qualitative researchers (2nd ed.). Sage Publications Inc.
Schlabach, M. (2023, November 7). JMU again appeals to NCAA to reduce football transition period. ABCNews.go.com. https://abcnews.go.com/Sports/
jmu-appeals-ncaa-reduce-football-transition-period/story?id=104691232#:~:text=Under%20NCAA%20rules%
C%20teams%20making,postseason%20the%20first%20two%20years
Sharma, G. (2017). Pros and cons of different sampling techniques. International Journal of Applied Research, 3(7), 749-752.
Skinner, J., Edwards, A., & Smith, A.C.T. (2021). Qualitative research in sport management (2nd ed.). Routledge.
Smith, R.A. (1988). Sports & freedom: The rise of big-time college athletics. Oxford University Press.
Smith, R.A. (2011). Pay for play: A history of big-time college athletic reform. University of Illinois Press.
Stokowski, S., Dittmore, S.W., & Li, B. (2017). Resource decisions in academic services: Which factors predict positive APR scores at NCAA Division I institutions? Journal of Contemporary Athletics, 11(3), 173-188.
Thelin, J. R. (1996). Games colleges play: Scandal and reform in intercollegiate athletics. Johns Hopkins University Press.
Tomasini, N.T. (2003). An assessment of the economic differences associated with reclassification to NCAA Division I-AA (Publication No. 3091865) [Doctoral dissertation, University of Northern Colorado]. ProQuest Dissertations Publishing.
UNA football history. University of North Alabama Lions Athletics. https://www.roarlions.com/sports/2015/4/2/UNAFootballHistory.aspx
Watkins, J. (2017). A tale of two presidents: The rise and fall of Division I athletics at Birmingham-Southern College. The International Journal of the History of Sport, 34(11), 1088-1111. https://doi.org/10.1080/09523367.
1386656
Watkins, J. (2019). The fall of Sewanee from “Big-time” college football. Journal of Issues in Intercollegiate Athletics, 12(1), 114-132.
Weaver, A. (2010). Reevaluating prestige: The influence of history on the decision to reclassify to Division I: A case study. Journal of Issues in Intercollegiate Athletics, 3(1), 131-153.
Williams, D., Soebbing, B.P., & Seifried, C. (2016). Determinations of a university reclassification effect after changes in athletic affiliation. International Journal of Sport Management and Marketing, 16(3-6), 297-317. https://doi.org/10.1504/
IJSMM.2016.077937
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Jim Watkins, Ella Bennett

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Copyright is held by the authors.