Myles Brand: Intecollegiate Athletics Within the Limits of the Academic Mission Alone

Authors

  • Lou Matz University of the Pacific

DOI:

https://doi.org/10.17161/jis.v14i3.15656

Keywords:

educational value of intercollegiate athletics, intercollegiate athletics and the performing arts, A Competitive Sport major, intercollegiate athletics and the university mission

Abstract

During his NCAA presidency, Myles Brand led novel academic reforms that gained deserved national recognition, but his defense of the educational and academic value of IA should be equally acknowledged since this was, for Brand, the ultimate reason why universities should support intercollegiate athletics (IA) in the first place. In this article, I describe the development of Brand’s view of the educational value of IA that preceded his signature 2006 publication ‘The Role and Value of Intercollegiate Athletics in Universities.’ I then explain Brand’s Integrated View of IA in his 2006 article and focus on his key argumentative strategy: the analogy of the educational value of IA to the educational value of performing arts like music and dance. I contend that Brand did not bring his persuasive analogical argument to its full logical conclusions since IA should contribute to a new academic major in Sport Performance and some of the very character virtues that Brand identified as developed ideally by IA are now recognized as essential academic liberal learning outcomes. I conclude by raising some criticisms of Brand’s view based on the organizational framework and policies of IA that create difficulties for the full realization of its educational value. Nonetheless, at a momentous time in U.S. higher education when university priorities and budgets are under perhaps unprecedented scrutiny, Brand’s insistence that IA must be integrated with the academic mission is more relevant than ever.

References

Brand, M. (2001). Academics First: Reforming Intercollegiate Athletics. Address delivered to the National Press Club, Washington, D.C., January 23rd. https://mylesbrand.com/wp-content/uploads/2001/01/National-Press-Club-2001, 367-371.

Brand, M. (2003). State of the Association Address. https://mylesbrand.com/wp-content/uploads/2003/01/2003-NCAA-State-of-the-Association

Brand, M. (2005). The Myths of College Sports: Debunking the Four Great Commonly Held Misperceptions About Intercollegiate Athletics. State of the Association Address. https://mylesbrand.com/wp-content/uploads/2005/01/2005-NCAA-State-of-the-Association

Brand, M. (2006a). The Principles of Intercollegiate Athletics. State of the Association Address. https://mylesbrand.com/wp-content/uploads/2006/01/2006-NCAA-State-of-the-Association

Brand, M. (2006b). The Role and Value of Intercollegiate Athletics in Universities. Journal of the Philosophy of Sport, 33:1, pp. 9-20.

Brand, M. (2006c). IMM and Myles Brand. Indy Men’s Magazine, March 2006, pp. 45-51.

Brand, M. (2007a). Faculty Members’ Constructive Engagement in Intercollegiate Athletics. The Montana Professor. Spring, Vol. 17, No. 2, 14-18.

Brand, M. (2007b). Mondays with Myles. Aristotle’s Golden Mean, Episode 51, April 9th. https://mylesbrand.com/wp-content/uploads/2007/01/4-9-2007-Aristotles-Golden-Mean

Brand, M. (2007c). Mondays with Myles. Winning and Losing, Episode 73, September 17th. https://mylesbrand.com/wp-content/uploads/2007/01/9-17-2007-Winning-Losing

Brand, M. (2008a). Leadership and Challenges: The Roles of Intercollegiate Athletics in the University. State of the Association Address. https://mylesbrand.com/wp-content/uploads/2008/01/2008-NCAA-State-of-the-Association

Brand, M. (2008b). Why the Fairness Argument on Pay for Play Isn’t a Fair Argument. Huffington Post, September 12th.

Brand, M. (2009). The Challenges of Commercial Activity. State of the Association Address. https://mylesbrand.com/wp-content/uploads/2009/01/2009-NCAA-State-of-the-Association

Matz, L. (2020). Turning Intercollegiate Athletics Into a Performance Major Like Music. Journal of the Philosophy of Sport, Vol. 47, Issue 2, 283-300.

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Published

2021-12-02

How to Cite

Matz, L. (2021). Myles Brand: Intecollegiate Athletics Within the Limits of the Academic Mission Alone. Journal of Intercollegiate Sport, 14(3). https://doi.org/10.17161/jis.v14i3.15656