Myles Brand: Intecollegiate Athletics Within the Limits of the Academic Mission Alone
Keywords:educational value of intercollegiate athletics, intercollegiate athletics and the performing arts, A Competitive Sport major, intercollegiate athletics and the university mission
During his NCAA presidency, Myles Brand led novel academic reforms that gained deserved national recognition, but his defense of the educational and academic value of IA should be equally acknowledged since this was, for Brand, the ultimate reason why universities should support intercollegiate athletics (IA) in the first place. In this article, I describe the development of Brand’s view of the educational value of IA that preceded his signature 2006 publication ‘The Role and Value of Intercollegiate Athletics in Universities.’ I then explain Brand’s Integrated View of IA in his 2006 article and focus on his key argumentative strategy: the analogy of the educational value of IA to the educational value of performing arts like music and dance. I contend that Brand did not bring his persuasive analogical argument to its full logical conclusions since IA should contribute to a new academic major in Sport Performance and some of the very character virtues that Brand identified as developed ideally by IA are now recognized as essential academic liberal learning outcomes. I conclude by raising some criticisms of Brand’s view based on the organizational framework and policies of IA that create difficulties for the full realization of its educational value. Nonetheless, at a momentous time in U.S. higher education when university priorities and budgets are under perhaps unprecedented scrutiny, Brand’s insistence that IA must be integrated with the academic mission is more relevant than ever.
Brand, M. (2001). Academics First: Reforming Intercollegiate Athletics. Address delivered to the National Press Club, Washington, D.C., January 23rd. https://mylesbrand.com/wp-content/uploads/2001/01/National-Press-Club-2001, 367-371.
Brand, M. (2003). State of the Association Address. https://mylesbrand.com/wp-content/uploads/2003/01/2003-NCAA-State-of-the-Association
Brand, M. (2005). The Myths of College Sports: Debunking the Four Great Commonly Held Misperceptions About Intercollegiate Athletics. State of the Association Address. https://mylesbrand.com/wp-content/uploads/2005/01/2005-NCAA-State-of-the-Association
Brand, M. (2006a). The Principles of Intercollegiate Athletics. State of the Association Address. https://mylesbrand.com/wp-content/uploads/2006/01/2006-NCAA-State-of-the-Association
Brand, M. (2006b). The Role and Value of Intercollegiate Athletics in Universities. Journal of the Philosophy of Sport, 33:1, pp. 9-20.
Brand, M. (2006c). IMM and Myles Brand. Indy Men’s Magazine, March 2006, pp. 45-51.
Brand, M. (2007a). Faculty Members’ Constructive Engagement in Intercollegiate Athletics. The Montana Professor. Spring, Vol. 17, No. 2, 14-18.
Brand, M. (2007b). Mondays with Myles. Aristotle’s Golden Mean, Episode 51, April 9th. https://mylesbrand.com/wp-content/uploads/2007/01/4-9-2007-Aristotles-Golden-Mean
Brand, M. (2007c). Mondays with Myles. Winning and Losing, Episode 73, September 17th. https://mylesbrand.com/wp-content/uploads/2007/01/9-17-2007-Winning-Losing
Brand, M. (2008a). Leadership and Challenges: The Roles of Intercollegiate Athletics in the University. State of the Association Address. https://mylesbrand.com/wp-content/uploads/2008/01/2008-NCAA-State-of-the-Association
Brand, M. (2008b). Why the Fairness Argument on Pay for Play Isn’t a Fair Argument. Huffington Post, September 12th.
Brand, M. (2009). The Challenges of Commercial Activity. State of the Association Address. https://mylesbrand.com/wp-content/uploads/2009/01/2009-NCAA-State-of-the-Association
Matz, L. (2020). Turning Intercollegiate Athletics Into a Performance Major Like Music. Journal of the Philosophy of Sport, Vol. 47, Issue 2, 283-300.
Copyright (c) 2021 Lou Matz
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC-BY-NC-ND) License
1. License. You retain the copyright for your work. You here by grant to us a worldwide, non-exclusive, perpetual, irrevocable, royalty-free, sublicensable license to:
• Reproduce, distribute and display the edited manuscript in the Journal of Intercollegiate Sport (and other publications prepared by us or on our behalf) in any media now or hereafter known (including without limitation electronic publications such as the Internet, Google Scholar, and social media)
We do not restrict your distribution or use of the manuscript following publication in the Journal of Intercollegiate Sport (in fact, we encourage it!). However, we have the right to publish the manuscript first on the journal website. Thus, the foregoing licenses are exclusive to us prior to our publication of the manuscript. You confirm that you have disclosed to us all previous or pending public disseminations of the manuscript, including without limitation any publications or acceptances by other journals or disseminations via websites or conference proceedings.
2. Other Confirmations. You confirm that you are the manuscripts sole author(s); you have the right to convey the foregoing licenses; the manuscript does not infringe any third party copyright, publicity/privacy right or other proprietary right; and the manuscript is not defamatory or otherwise unlawful. You shall defend and indemnify us against all claims based on any alleged breach of your confirmations in this contract.
Compensation: You will receive one (1) free copy (PDF) of the article published online in the Journal of Intercollegiate Sport. You will receive no royalty or other monetary return from the Journal of Intercollegiate Sport for use of the article. You do, however, have our extreme gratitude!
3. Entire Contract. This contract is the sole and exclusive agreement between the parties regarding the manuscript and supersedes all prior conversations and understandings regarding its subject matter. This contract may be modified or supplemented only by a mutually signed writing.