What Factors Drive NCAA Division I Women’s Volleyball Attendance; Do Free Tickets Equal More Fans?
DOI:
https://doi.org/10.17161/jis.v18i3.22436Keywords:
ticketing, attendance, volleyball, pricingAbstract
Volleyball is growing in popularity throughout the United States, both as a participatory and spectator sport, particularly at the collegiate level. Little prior research, however, has examined demand variables driving NCAA Division I volleyball attendance. In particular, the current study examines whether selling tickets, as opposed to allowing spectators to attend a match without paying for a ticket, is correlated with attendance. Using a random effects regression model, the current investigation found factors such as promotions, home team success, visiting team success, and proximity of schools all have a positive correlation with attendance. The practice of selling tickets for entry, however, does not have a significant relationship with fan attendance when controlling for a wide variety of time/environment-related, game-related, performance-related, and market-related variables.
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Copyright (c) 2025 Katrina Konopka, Nels Popp, Jonathan A. Jensen, Craig A. Morehead
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