Dollar Dilemmas During the Downturn

A Financial Crossroads for College Sports

Abstract

This paper undertakes three challenging tasks. First, I attempt to lay out the dimensions of the current financial crisis that confronts intercollegiate athletics. Second, I propose three reforms that I believe, if enacted, would go a long way toward ameliorating the financial situation and also bring the practice of college sports more in line ethically with its purported mission. Third, I assess the prospects of these reforms being carried out, given the history of failed reform efforts in the past.