Benchmarks and boundaries: A content analysis of student-athlete development programs for women

Authors

DOI:

https://doi.org/10.17161/jis.v19i2.24293

Keywords:

NCAA, gender equity, athlete development literacy model

Abstract

This study examined disparities in support structures for women’s sport college athletes competing at National Collegiate Athletic Association (NCAA) Power-4 member institutions. Through qualitative content analysis, findings revealed that only 33% of institutions currently offer dedicated personal and professional development programming for women’s sport athletes. Among the Power-4 conferences, the Big Ten Conference led in total programmatic support, while the Big 12 Conference showed notable gaps compared to their Power-4 conference peers. While available programmatic development programs promoted leadership, cohesion, and career transitions for women’s sport athletes, and career initiatives supported transitions beyond sport, critical areas such as mental health and physical wellbeing remained insufficient in existent women’s sport athlete development programming. The present study underscores the need for expanded inclusive programming and increased resource allocation to enhance accessibility and visibility for women’s sport athlete development programming. Future research assessing programmatic effectiveness and financial investment would be valuable to inform strategies for advancing support for women’s sport athletes in collegiate athletics.

Downloads

Download data is not yet available.

References

Acosta, R. V., & Carpenter, L. J. (2004). Women in intercollegiate sport; A longitudinal, national study; Twenty seven year update: 1977-2004. Women in Sport & Physical Activity Journal, 13(1), 62-74.

Clemson Tigers. (n.d.). POWER women’s leadership academy. https://clemsontigers.com/power-womens-leadership-academy/

Coakley, J. (2016). Sports in society: Issues and controversies (12th ed.). McGraw-Hill.

Cooky, C., Messner, M. A., & Musto, M. (2015). “It’s dude time!” A quarter century of excluding women’s sports in televised news and highlight shows. Communication & Sport, 3(3), 261-287. https://doi.org/10.1177/2167479515588761

Corr, C., Atwater, C., & Hall, P. (2023). Athlete first, student second: The thematic emphasis of Power-5 official visits and fostered athletic role engulfment. Journal of Issues in Intercollegiate Athletics, 15, 714-733.

Corr, C., & Paule-Koba, A. L. (2025). Business trips: the formation of Power-Five football transfers’ official recruiting visits. Journal for the Study of Sports and Athletes in Education. Advance online publication. https://doi.org/10.1080/19357397.2025.2470091

Creswell, J. W., & Poth, C. N. (2016). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). SAGE.

Denzin, N. K., & Lincoln, Y. S. (2011). The SAGE handbook of qualitative research (4th ed.). SAGE.

Ferguson, T., & Satterfield Jr., J. W. (2017). Black women athletes and the performance of hyper-femininity. In L. D. Patton, & N. N. Croom (Eds.), Critical perspectives on Black women and college success (1st ed.) (pp. 115-126). Routledge.

Flick, U. (1994). Social representations and the social construction of everyday knowledge: Theoretical and methodological queries. Social Science Information, 33(2), 179-197. https://doi.org/10.1177/053901894033002003

Haile, A. J. (2023). Equity implications of paying college athletes: A Title IX analysis. Boston College Law Review, 64(7), 1449-1506.

Heim, P., Stokowski, S., Springer, D. L., & Rubin, L. M. (2022). Exploring the influence of student-athlete advisory committee participation on leadership and post-graduate career development. Journal of Student-Athlete Educational Development and Success, 13(4), 55–79.

Her Competitive Advance. (2023). Join Her. https://www.joinher.com/universities

Hively, K. & El-Alayli, A. (2014). “You throw like a girl:” The effect of stereotype threat on women’s athletic performance and gender stereotypes. Psychology on Sport and Exercise, 15(1), 48-55. https://doi.org/10.1016/j.psychsport.2013.09.001

Jolly, K., Corr, C., Sellars, N., & Stokowski, S. (2024). Leaders beyond sport: An exploratory comparative analysis of international and domestic college athletes’ leadership competencies. Journal of Leadership Education. https://doi.org/10.1108/JOLE-05-2024-0068

Lim, S. Y., & Dixon, M. A. (2017). A conceptual framework of sport participation and women’s empowerment. Managing Sport and Leisure, 22(5), 400-413. https://doi.org/10.1080/23750472.2018.1499437

Lunde, C., & Gattario, K. H. (2017). Performance or appearance? Young female sport participants’ body negotiations. Body Image, 21, 81-19. https://doi.org/10.1016/j.bodyim.2017.03.001

Marx, A., Cormier, J., & Ciapalo, R. (2023). The financial impact of eliminating a NCAA Division I men’s sport on the athletic budget: Is Title IX to blame?. Journal of Intercollegiate Sport, 16(1), 91-110. https://doi.org/10.17161/jis.v16i1.16687

Mezmir, E. A. (2020). Qualitative data analysis: An overview of data reduction, data display and interpretation. Research on Humanities and Social Sciences, 10(21), 15–27. https://doi.org/10.7176/rhss/10-21-02

Moiseichik, M., Stokowski, S., Hinsey, S., & Turk, M. (2019). Athletic identity and career maturity of women’s basketball student athletes. The Journal of SPORT, 7(1), 1-22.

National Collegiate Athletic Association. (n.d.). Probability of competing beyond high school. https://www.ncaa.org/sports/2013/12/17/probability-of-competing-beyond-high-school.aspx

National Collegiate Athletic Association. (2024a). NCAA demographics database. https://www.ncaa.org/sports/2018/12/13/ncaa-demographics-database.aspx

National Collegiate Athletic Association. (2024b). 2024-2025 Division I manual. https://www.ncaapublications.com/productdownloads/D125.pdf

Neuendorf, K. A., & Kumar, A. (2015). Content analysis. In G. Mazzoleni (Ed.), The International encyclopedia of political communication (1st ed.) (pp. 1–10). John Wiley & Sons, Inc.

O’Brien, J., Stokowski, S., Richardson, F. M., & Martin, B. E. (2021). Leadership development programs in college athletics: An exploration of the student-athlete experience. Journal of Student-Athlete Educational Development and Success, 14(3), 116–136.

Park, J., & Williams, A. S. (2022). Perceived barriers to careers in sport and stereotypes toward women in sport: Exploring Division I female college athletes’ experiences in athletic and educational settings. Journal of Issues in Intercollegiate Athletics, 15, 1-23.

Rappaport, J. (1987). Terms of empowerment/exemplars of prevention: Toward a theory for community psychology. American Journal of Community Psychology, 15(2), 121–148. https://doi.org/10.1007/bf00919275

Romney, M., & Johnson, R. G. (2020). The ball game is for the boys: The visual framing of female athletes on national sports networks’ Instagram accounts. Communication & Sport, 8(6), 738-756. https://doi.org/10.1177/2167479519836731

Ross, S. R., & Shinew, K. J. (2008). Perspectives of women college athletes on sport and gender. Sex Roles, 58, 40-57. https://doi.org/10.1007/s11199-007-9275-4

Rubin, L. M., & Lough, N. L. (2015). Perspectives of Title IX pioneers: Equity, equality and need. Journal of Intercollegiate Sport, 8(2), 109-130. https://doi.org/10.1123/jis.2014-0114

Sabin, E., Stokowski, S., Corr, C., Berg, B. K., & Hutchinson, M. (2023). Concluding athletic careers: Post-athletic transitions in the Atlantic Coast Conference. Journal of Applied Sport Management, 15(3), 23-31. https://doi.org/10.7290/jasm-2023-V15-I3-ixWm

Sartore, M. L., & Cunningham, G. B. (2009). Gender, sexual prejudice and sport participation: Implications for sexual minorities. Sex Roles, 60(1), 100–113. https://doi.org/10.1007/s11199-008-9502-7

Simons, H.D., Bosworth, C., Fujita, S., & Jensen, M. (2007). The athlete stigma in higher education. College Student Journal, 41(2), 251-274.

Staurowsky, E. J., Flowers, C., Buzuvis, E., Darvin, L., & Welch, N. (2022). Title IX at 50: We’re not done yet. Women’s Sport Foundation. https://www.womenssportsfoundation.org/articles_and_report/50-years-of-title-ix-were-not-done-yet/

Staurowsky, E. J., Watanabe, N., Cooper, J., Cooky, C., Lough, N., Paule-Koba, A., Pharr, J., Williams, S., Cummings, S., Issokson-Silver, K., & Snyder, M. (2020). Chasing equity: The triumphs, challenges, and opportunities in sports for girls and women. Women’s Sports Foundation. https://www.womenssportsfoundation.org/wp-content/uploads/2020/01/Chasing-Equity-Executive-Summary.pdf

Steinfeldt, J. A., Zakrajsek, R., Carter, H., & Steinfeldt, M. C. (2011). Conformity to gender norms among female student-athletes: Implications for body image. Psychology of Men & Masculinity, 12(4), 401-416. https://doi.org/10.1037/a0023634

Stokowski, S., Blackshear, S., Bass, J., Hutchens, N. S., & Moiseichik, M. (2018). Men who coach women. Applied Research in Coaching and Athletics Annual, 33, 78-105.

Stokowski, S., Paule-Koba, A., Rudd, A., & Auerbach, A. (2020). Student-athlete development and winning success: An analysis of Directors’ Cup standings. Sports Innovation Journal, 1, 36-48. https://doi.org/10.18060/23755

Stokowski, S., & Rubin, L. M. (2024). Athlete development. P. M. Pederson (Ed.), Encyclopedia of sport management (2nd Ed.) (pp. 59-60).

Strehlow, S., Ferguson, T., Stokowski, S., Darvin, L., & Fridley, A. (2021). Gender differences in self-perception of NCAA Division I student-athletes. Journal of NCAA Compliance, 11-15.

Sutton, K., Godfrey, M., Arthur-Banning, S. G., Carter, A. D., & Stokowski, S. (2021) A case study of ACC network Fall programming during COVID-19. Kentucky SHAPE Journal, 59(1), 33-47.

Theberge, N. (1987). Sport and women's empowerment. Women's Studies International Forum, 10(4), 387-393. https://doi.org/10.1016/0277-5395(87)90056-2

Treisman, R. (2023, April 3). How a hand gesture dominated a NCAA title game and revealed a double standard. National Public Radio. https://www.npr.org/2023/04/03/1167704651/angel-reese-caitlin-clark-you-cant-see-me-gesture

Turick, R., Bopp, T., & Swim, N. (2019). “How do I do life?” The challenges of preparing student-athletes for professional roles. Journal for the Study of Sports and Athletes in Education, 15(1), 71–94. https://doi.org/10.1080/19357397.2019.1669367

van Niekerk, M., Matzkin, E., & Christino, M. A. (2023). Psychological aspects of return to sport for the female athlete. Arthroscopy, Sports Medicine, and Rehabilitation, 5(4), 1-7. https://doi.org/10.1016/j.asmr.2023.04.021

Waldron, J. (2016). It’s complicated: Negotiations and complexities of being a lesbian in sport. Sex Roles, 74, 335–346. https://doi.org/10.1007/s11199-015-0521-x

Weiller-Abels, K., Everbach, T., Colombo-Dougovito, A. M. (2021). She’s a lady; He’s an athlete; They have overcome: Portrayals of gender and disability in the 2018 Paralympic Winter Games. Journal of Sports Media, 16(1), 123-148. https://doi.org/10.1353/jsm.2021.0005

Wilkins, L., Benallal, N., Allen, P. M., Beukes, E., & Healy, L. C. (2024). Expectations and disadvantages: A case study approach exploring the mental health challenges of elite, student-athlete women. International Journal of Sport and Exercise Psychology, 1–22. https://doi.org/10.1080/1612197X.2024.2400900

Downloads

Published

2026-05-12

How to Cite

Stokowski, S., Blanton, S., Butler, J., Torres, K., Babcock, B., Paule-Koba, A., & Corr, C. (2026). Benchmarks and boundaries: A content analysis of student-athlete development programs for women. Journal of Intercollegiate Sport, 19(2). https://doi.org/10.17161/jis.v19i2.24293